Case Study

From 2 posts a week to 14.
Repeat rate up 18 points.

A D2C beauty founder was burning out on content. Two posts a week, inconsistent voice, declining reach. We installed an AI content engine, ad creative system and retention flow in 18 days.

Anika R. · Founder, D2C beauty
D2C beauty · 10x content output
10x
Content output
3-4x
Ad creative variants
+18pt
Repeat rate
18 days
Live system
Before

Where they were stuck.

  • closeFounder writing every caption herself
  • closeOne ad creator producing two variants weekly
  • closeRetention email flow was generic blast
After

What we installed.

  • checkAI content engine drafts in brand voice, founder approves
  • check10 variants per winning ad creative, tested weekly
  • checkPersonalised retention by category, behaviour, life stage

"Our content went from twice a week to twice a day. Repeat rate jumped 18 points in three months."

AR
Anika R. · Founder, D2C beauty

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