Case study Manufacturing · United Kingdom · Product configurator

The sales call used to start with a brief.
Now it starts with a picture.

Scentz make bespoke moulded air fresheners for brands. Winning the job meant a designer mocking up a card before anyone knew if the buyer was serious. We built a tool that takes a website address and hands back that brand's card, in about a minute, before a human is involved.

Live at bespoke.scentzcompany.com

Brief to visual

1 minute

The product: a moulded card, die cut to a brand's own shape, scented for twelve months, hanging where their customer looks every single journey.

01 · The situation

Nobody buys a shape they cannot see.

A bespoke card is an easy sell once the buyer sees their own logo hanging in a car. Getting to that picture was the problem. It meant a designer, a queue, and a day or two, spent on prospects who often went quiet.

schedule

A day to answer an enquiry

Every mockup went through the studio. Enthusiasm cools in the time that takes.

imagesearch_roller

Design time spent on tyre kickers

The same effort went into a serious buyer and someone browsing.

forum

Explaining, not showing

Outreach had to describe the product in words. The whole appeal is visual.

02 · What we built

Type your website. Get your card.

The buyer never uploads anything. They give the tool a web address, it finds the brand, and it renders the card. Four steps, in the browser, nothing sent anywhere until they ask for a price.

It reads the brand

Give it a website. It pulls the mark, the colours and the name off the brand's own site.

It cuts the shape

The card takes the brand's own silhouette, moulded and embossed, not a logo printed on a rectangle.

It shows the price

Quantity, scent and finish move the number in front of them. No "contact us for pricing".

Then it asks for the enquiry

The lead arrives with the picture attached. Sales opens a conversation, not a brief.

account_treeHow the builder works

A web address in. A priced, branded card out.

The buyer never uploads anything, and nobody at Scentz touches it until the enquiry arrives.

Comes in

languageThe buyer's websiteJust the address

tuneQuantity, scent, finishPicked on screen

auto_awesome

Bespoke card builder

Runs in the browser, on the client's own subdomain.

check_circlePulls the mark, colours and name off the site
check_circleCuts the card to the brand's own silhouette
check_circleMoves a real price as options change

Goes out

imageThe brand's own cardIn about a minute

sellA live priceNo "contact us for pricing"

mark_email_readAn enquiry, picture attachedSales starts a conversation

Buyer

language01Type the website

No upload, no sign-up. The web address is the whole brief.

Builder

palette02It reads the brand

The mark, the colours and the name, pulled off the brand's own site.

Builder

interests03It cuts the shape

The brand's own silhouette, moulded and embossed, not a logo on a rectangle.

Buyer

sell04It shows the price

Quantity, scent and finish move the number in front of them.

Buyer

send05Then the enquiry

The lead arrives with the picture already attached.

Scentz

handshake06Sales opens with a picture

Outreach sends a link and the brand sees itself before the first call.

Built withlanguageBrand lookup from a URLinterestsShape and emboss enginesellLive pricingboltRuns in the browserdnsClient's own subdomain

03 · What comes out

One tool, every brand shape.

A shield, a wordmark, a crest. The same engine handles all of them, which is the whole point: the card has to look like it was made for that one brand and nobody else.

Moulded shield-shaped card concept — Shield silhouette, embossed

Wordmark cut to shape

Moulded crest card concept — Crest, matte finish

Presentation box concept — Presentation box

Concept visuals produced for an outreach campaign, to show what the moulding can do. Marks shown belong to their owners.

And then it was real

Fulham FC put it on the shelf.

The builder is not a rendering exercise. The same card, shaped to the club crest, went into production with retail packaging and a scent name of its own.

Launched to production

04 · What changed

The prospect does the first hour of the work.

Before

closeEvery enquiry needed a designer before it could be answered
closeA day or more between interest and a picture
closePrice came later, after a call
closeOutreach had to describe a visual product in words

After

checkThe buyer generates their own card in about a minute
checkThe enquiry arrives with the visual already attached
checkQuantity and finish move a real price on screen
checkOutreach sends a link, and the brand sees itself

languageBrand lookup from a URL interestsShape and emboss engine sellLive pricing boltRuns in the browser dnsClient's own subdomain

The page it sits on

The builder is the whole landing page, not a form buried at the bottom. It went live on the client's own subdomain in August 2026.

The sales call used to start with a brief.
Now it starts with a picture.

Nobody buys a shape they cannot see.

Type your website. Get your card.

A web address in. A priced, branded card out.

Bespoke card builder

One tool, every brand shape.

Fulham FC put it on the shelf.

The prospect does the first hour of the work.

More case studies. All live.

Selling something the buyer has to see first?

The sales call used to start with a brief.Now it starts with a picture.

Nobody buys a shape they cannot see.

Type your website. Get your card.

A web address in. A priced, branded card out.

Bespoke card builder

One tool, every brand shape.

Fulham FC put it on the shelf.

The prospect does the first hour of the work.

More case studies. All live.

Selling something the buyer has to see first?

The sales call used to start with a brief.
Now it starts with a picture.